Our perception of beauty is enshrined in our motto - deeper than skin. It means beauty that goes beyond external appearances. It is beauty wrought from health, love of life, warmth and summer, which you carry with you and is seen by everyone you meet on your way. Beauty is genuine emotions, a sincere smile, a kind and loving disposition towards people and nature. It is femininity and beauty in its deepest sense. It is a beauty which would not offend meadow flowers. It is the wisdom and force of nature.