MADARA - the greenest company of the year
The largest daily newspaper Diena performs annual company ratings, based on the view of society and experts. During the closing ceremonies of the 2009 Best Business Reputation awards, MADARA Cosmetics was presented with an award for being the „Greenest business in Latvia", having been nominated by the Latvian Green Dot.
The newspaper „Diena" and public relations agency „Nords Porter Novelli" created the Best Business Reputation awards as an annual study of public opinion; the information is collected by the research centre SKDS by polling more than 1000 Latvians and approximately 400 businesspeople. From 150 Latvian businesses, MADARA Cosmetics received the highest marks in the category "Responsibility toward the Environment". MADARA also wore the laurels of victory by holding a place among the Best businesses picked by experts.
Chairwoman of MADARA Cosmetics, Lotte Tisenkopfa, acknowledges that responsibility toward the environment is one of the cornerstones of a sustainable business. Nature and the environment are the most important resources of civilization, necessary for existence and development. "MADARA uses natural resources in the production of our goods, and, in order to be able to do so in the future, our responsibility is to care for Nature."
The Chairman of Latvia's Green Dot, Māris Simanovičs, is pleased that environmentalism and true "green" thinking, rather than just a marketing ploy, has become important to businesses in Latvia. The public has become more knowledgeable in regard to environmentalism, and is no longer satisfied with mere "green-washing" marketing campaigns. There is a demand for proof in deeds: ecologically friendly products, acting responsibly toward the environment during production, and purposefully organised "green" offices – the use of recycled paper, sorting of trash to be recycled, economic use of water and electricity. In these conditions, when employees and partners see the business through the prism of "greenness", responsibility toward the environment in practice becomes and even more important part of one's reputation.
Latvia's Green Dot supports the endeavours of businesses to become more "green" both in the market and in the office, and thusly will present another company with the award for "Greenest business" during the Best Business Reputation ceremonies in 2010.
PASTAIGA 2008 top products
PASTAIGA is a premium lifestyle and fashion magazine for women in Latvia. Every year Pastaiga brings out the most effective, most beautiful, most delicate and most fragrant products launched in that year in 10 different categories.Two MADARA products reveiced the award: deep puryfing foam, moonkissed and sunnkissed - tinted lip balms.
SHAPE beauty awards 2008
MÁDARA received "Best product in category" awards in the group "Organic Cosmetics" for 3 products: regenerating lip balm, sun flower - tinting fluid, toning shower soap.
The Shape of Beauty Awards: the very best good-for-you products on the market, chosen by Shape readers and beauty experts. Products were judged on overall performance and the science behind the ingredients, as well as each product's smell, feel, look and effect. Overall, 22 brands participated with 170 products in 20 categories.
Every year, countless new beauty products hit the market. Some are destined to become classics; others will fade quickly into oblivion. It can be tough to sort through what's worthwhile and what's not even worth trying. So again this year, for the 3rd time, Shape joined forces with their readers to pick the best of the bunch.
To select their winners, 130 readers voted via mailed surveys. Then, Shape's own editors, chief editor of Latvia's largest women's magazine SANTA selected their favorites and, finally, our beauty advisory Agnese Zeltina (a celebrity - nationwide known actress) weighed in.
Products were assessed in three groups: selective cosmetics, mass-market cosmetics , organic cosmetics.
MÁDARA receives the DME Award
The Design Management Europe Award, or DME, is the first of its kind, drawing attention to the role of management in design and the successful introduction of innovation. The goal of the award is to popularise the best examples of this kind of success to a larger public.
In all, 203 companies and organisations from 22 countries registered to compete for the DME award, marking this as a European-wide event. This was the second award ceremony, and the applicants competed in 7 categories: best management of design in a large company, a medium-sized company, a small company, a micro company, a public or non-profit organisation; best management of a first-time design project, and best implementation of a design strategy for sustainability.
Amidst the candidates chosen by the jury were world-famous brands such as Virgin Atlantic, TNT post, KTM power Sports, Roca, Eva Danmark, Senz Umbrellas, EDF, Madara Cosmetics, Gemeente Amsterdam, RATP, and SoBor.
The University of Wales Institute Cardiff held the DME award ceremony on October 13th, 2008.
"This award is an international recognition of the Latvian manufacturers' ability to create and sell strong and competitive goods world-wide, which are remarkable in both the fields of technological solutions and design. Receiving the award has motivated us to keep striving to come up with new design, marketing, and technological ideas, while continuing to provide consumers with cosmetics products that have a deeper design and style value," says Lotte Tisenkopfa, director of MÁDARA Cosmetics Ltd.
Ms. Marija Popovic, representative of the Unit Innovation Policy Development at the European Commission, stated: "We fully support the aim of the award in raising awareness and rewarding the value of design management for the European economy. It links design and creativity with business and innovation strategies. Implementing design management at a strategic level can be a key driver for business success and guarantee a stronger competitive position for Europe in the future."
3 awards from MAP conptemporary 2008
map contemporary is a competition organized by Map Latvia, an importer and wholesaler of paper in Latvia.
Its goal is to discover and pay homage to outstanding design and print work and its creators in Latvia. MÁDARA received 3 awards:
- 2nd place in category "advertising campaign materials" for brand brochure,
- 1st place in category "Indoor/Outdoor print" for exhibition stand desig;
- 1st place in category "industrial packaging" for product packaging.
ADWARDS 2008 silver award for MÁDARA
MÁDARA received a silver medal from ADwards for MÁDARA identity. ADwards is a high-level design and advertising award in Latvia, organised by Latvian Art Directors Club. The chairman of the jury - Michael Conrad - a legend in the advertising world who has been claimed to be the best Cannes's jury chairman ever. As members of the jury there was also advertising agency's "Jung von Matt" creative director Oliver Voss, founder and managing director of "Miami Ad School" Niklas Frings-Rupp, as well as other well known individuals from the design and advertising world.
WWF selects MÁDARA for sustainable luxury
WWF has released a report Deeper Luxury, where it looks at environmental and social performance of several world brands, including such as L'Oreal, Hermes and Swatch. Seven business cases of successful and innovative companies from all over the world which embody the luxury of the future are included in the report, published 29th of November 2007 - Latvian brand MÁDARA is among these.
Lotte - COSMO woman of 2007
Who are the greatest Cosmo women? Those who whole-heartedly follow their belief, aims and ideals as good as possible. They are brave and feline and they deem in moving along all the time in life.